Post once.Reach every buyer in your city.
Post what you have in stock. Get direct enquiries from buyers across your city. You set your price, close deals faster, and get paid safely. Launching in Kano, Abuja, Lagos, and Kaduna.
Rollout Wave 01: Kano & Abuja · Wave 02: Lagos & Kaduna
Built for Nigeria's commercial heartbeat.
Reliable discovery and trusted transaction infrastructure for city merchants.
What we think is true
Start from how commerce actually moves
Trade runs on direct relationships. A merchant shares available stock, a customer confirms specifications, and the transaction is secured. We build to accelerate that velocity.
Distribution should not depend on rent
Prime real estate should not determine commercial success. An exceptional merchant on a side street deserves the same city-wide reach as one on the busiest avenue.
Merchants own their customer relationships
We connect buyers and merchants directly while securing every deal with trusted payment and delivery. Merchants retain full ownership of their pricing, brand, and customer goodwill.
Products
Core Platform
Merchants post. The city buys.
Masinja is where verified businesses post available inventory and buyers across the city find it. Merchants set their own prices and own their customer relationships.
How it worksDeals
Merchants post an image, a caption, and a price. Buyers across the city discover, save, and enquire. No bulky catalogue to build and no complex dashboard to learn.
- Post from stock or from the camera
- Views, saves and enquiries per deal
- Repost what worked
Enquiries
Buyers enquire directly on available items to confirm sizes and details. Every sale is backed by protected payment and verified local delivery.
- Direct chat and instant enquiry
- Protected escrow checkout
- Verified same-day local delivery
How Masinja works
Built for how local trade actually works.
We take the everyday rhythm of local commerce and remove the limits of physical distance.
- 01
A merchant posts a deal
An image, a caption, a price. Straight from the smartphone in hand.
- 02
Buyers across the city discover it
Customers in the same city find the deal, save it, and enquire directly.
- 03
A trusted, protected sale
Masinja provides the trust layer between both parties, orchestrating payment, fulfillment, and delivery so buyers get what was promised and merchants get paid safely.
Rollout & Coverage
Opening one city at a time.
A marketplace either has depth in a place or it has nothing. We are rolling out Masinja city by city, starting where commercial density is highest.
Kano
Commercial Hub of the North
Key Districts
Kantin Kwari, Sabon Gari, Tarauni, Kurmi
Prominent Trades
Textiles, Bazin, Leather goods & Footwear
Abuja
Federal Capital Territory
Key Districts
Gwarinpa, Wuse II, Utako, Maitama
Prominent Trades
Electronics, Activewear, Mobiles & Lifestyle
Lagos
West Africa's Retail Engine
Key Districts
Yaba, Ikeja, Lekki, Computer Village
Prominent Trades
Fashion, Tech accessories & Consumer retail
Kaduna
Northern Industrial Crossway
Key Districts
Ahmadu Bello Way, Barnawa, Sabon Gari
Prominent Trades
Tailoring, Hardware, Provisions & Apparel
Early access
Get on Masinja early.
Tell us whether you sell or buy, and where. We will write when Masinja opens there.
Frequently Asked Questions
Everything you need to know before we open.
Clear, honest answers about how Masinja operates for both merchants and buyers.
No predatory fees or markups on your stock. Masinja provides the trust layer and orchestrates the transaction so payments and delivery happen safely, while you keep full control over your pricing and profits.